OpsCompass

OpsCompass, LLC. is a DevOps Cloud Security Posture Management start-up focused on bringing visibility, intelligence and control to cloud operations.

I joined the company as their Creative Principal and oversaw all aspects of brand growth and led the creative team. Though they had a basic brand kit in place, they needed someone that could implement their brand consistently across their website, media and internal collateral. I created templates, led a full website redesign, optimized their SEO, provided Hubspot support, created a templetized system for their email marketing, and managed campaign assets.

I also led a re-branding project to propose a refresh the OpsCompass image into a more modern brand, and created a new logo for their sister company House of Brick.

  • Led Design as Creative Principal
  • Brand Template Creation
  • Website Management and Maintenance
  • SEO Optimization
  • Social Media
  • Marketing Collateral
  • Paid Media Creation & Management
  • Templates for Email Marketing
  • Campaign and Email Management
  • Brand Update
NOTABLE OUTCOMES

When I joined OpsCompass, they had a lack of clarity in their design direction. They had had a team of junior and contract designers, but needed strategy behind where their brand should go. I transformed their operations to a performance-based optimized approach. I led a website redesign that included new Hubspot templates, full suites of marketing collateral and messaging updates. I also proposed a brand refresh that was implemented in 2022.

  • Hubspot Landing Pages & Email Templates
  • Web Redesign
  • Full Suite of Marketing Collateral
  • Strong Paid Media Thrust
  • Decreased cost-per-click from $3520 to $481
  • Updated Messaging
  • Brand Refresh
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