OpsCompass

About:

OpsCompass, LLC. is a DevOps Cloud Security Posture Management start-up focused on bringing visibility, intelligence and control to cloud operations.

I joined the company as their Creative Principal and oversaw all aspects of brand growth and led the creative team. Though they had a basic brand kit in place, they needed someone that could implement their brand consistently across their website, media and internal collateral. I created templates, led a full website redesign, optimized their SEO, provided Hubspot support, created a templatized system for their email marketing, and managed campaign assets.

I also led a re-branding project to propose a refresh the OpsCompass image into a more modern brand, and created a new logo for their sister company House of Brick.

ROLE: Creative Principal

SERVICES: Design, Web (Redesign, SEO, Analytics, Design Systems, etc.), Brand (Strategy, Refinement, Marketing), Marketing, UX, Team Management, Social Media, Vendor Management

HIGHLIGHTS: Full Web Redesign, Increased Brand Adoption, Designs for Hubspot Templates, Consistent Marketing Collateral, Brand Refresh, Decreased CPC for Paid Media

TOOLS: Adobe Suite, Hubspot, Google Analytics, Canva & more.

Projects & NOTABLE OUTCOMES

When I joined OpsCompass, they had a lack of clarity in their design direction. They had had a team of junior and contract designers, but needed strategy behind where their brand should go. I transformed their operations to a performance-based optimized approach. I led a website redesign that included new Hubspot templates, full suites of marketing collateral and messaging updates. I also proposed a brand refresh that was implemented in 2022.

  • Hubspot Landing Pages & Email Templates
  • Web Redesign
  • Full Suite of Marketing Collateral
  • Strong Paid Media Thrust
  • Decreased cost-per-click from $3520 to $481
  • Updated Messaging
  • Brand Refresh
WEB HIGHLIGHTS

I was tasked with managing a website redesign project for OpsCompass. We worked with an external company for development and implementation, and my team provided guidance and input on the process. Clarity, optimization and a product-focus were the driving goals behind this project.

Once our redesign project was complete the agency, I implemented new templated designs to our Hubspot landing pages and added additional website pages that fit our goals as a product-focused company (release notes, media mentions, etc.).

  • Website through WordPress, Divi Theme
  • SEO Optimization
  • Mobile Optimization
  • Decreased Bounce Rate
  • Users increased by 157%
EMAIL HIGHLIGHTS

At the start of my tenure with OpsCompass, the company lacked a polished email marketing strategy. I provided brand direction and asset development for a new, templatized approach.

This included:

  • New email-specific assets
  • Drag-and-Drop modules for Hubspot
  • Guideline documentation on best practices
BRAND REFRESH

As part of my time at OpsCompass & their sister company House of Brick, I proposed a brand refresh to give them a new, more modern identity. This refresh was implemented in 2022.

MARKETING COLLATERAL

MARKETING COLLATERAL

Additional work on marketing collateral included:

  • Infographics
  • Whitepapers, reports and eBooks
  • Blog posts and social media posts
  • Mockups
  • Sales assets
  • Presentations
PAID MEDIA

I implemented new paid media approaches and creatives for varied campaigns that included:

  • Product messaging
  • New offerings
  • Educational site content
  • Webinars
  • Time-sensitive campaigns
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