Moogsoft

NOTABLE OUTCOMES

When I joined Moogsoft, they suffered from a common problem a lot of startups face – assets all over the place, splotchy adoption of brand assets and collateral, poor reporting, and a haphazard web experience. In the ~2 years I spent at the company, I transformed their creative operations. Notable highlights include:

• Designed and Implemented a Full Web Redesign, including a modern design system, reusable components and a drag-and-drop theme that is easy to update for non-technical collaborators
• Created inventoried & accessible resource and asset libraries
• Increased internal and external adoption of brand though a new Internal Brand Kit that included backgrounds, figures, technical diagrams, presentations, templates, etc.
• Rebuilt brand guidelines to include more consistent iconography, colors and modern applications
• Redesigned Social Media platforms to meet brand guidelines

WEB HIGHLIGHTS

As part of efforts to reinvigorate Moogsoft’s brand, I proposed and implemented a full web redesign with developer Angela Zhou for their main site. I created a design system for the site that worked across web, landing page and email, and we implemented a new theme with accessibility in mind.

The new site emphasizes interlinks, usability, and standardized elements.

Since the Marketing team needed to make updates to the site without much notice, we also utilized a simple drag-and-drop block format with pre-created pieces so that a non-technical user could update the site in a straightforward, brand-consistent manner.

• Web Redesign, Management & Backend Optimization (including SEO)
• Creation of a Web Design System for use in WordPress, Marketo
• Multi-site consolidation
• Analytics Optimization and transition to GA4
• Landing Page streamlining & heatmap analysis
• Marketo Email templates

BRAND HIGHLIGHTS

Over my time at Moogsoft, I increased internal and external adoption of brand though various efforts.

• Rebuilt brand guidelines (improved on base provided by previous Director)
• Built brand new specific guidelines for designers and creative contractors
• Creation of an Internal Brand Kit to increase internal adoption
• Creation of Resource and Video Repositories for internal use
• Web Redesign, Management & Backend Optimization (including SEO)
• Brand Identity Refinement
• Media Kit Creation

MARKETING COLLATERAL

At Moogsoft, I was the primary person responsible for the creation of all marketing collateral and creating a cohesive branded look across all assets. This included the creation of technical documents (ebooks, whitepapers, reports and infographics), social media presence, edited promotional videos, created swag, mockups and graphics for events.