Moogsoft Inc, recently acquired by Dell Technologies, is an AIOps solution and AI-driven observability leader that provides intelligent monitoring solutions for smart DevOps.

I worked directly with this company as their Director of Creative & Web and transformed their brand.

In this role, I led Creative and Web Development teams, completed a full website redesign and streamlined their strategy with data-rich insights and improved adoption of the brand internally and externally.

  • Director of Creative & Web
  • Web Redesign, Management & Backend Optimization (including SEO)
  • Brand Identity Refinement
  • Analytics Optimization and transition to GA4
  • Lead Generation
  • SEO Optimization
  • Social Media Feed Curation
  • Marketing Collateral
  • Paid Media Creation
  • Swag Management

When I joined Moogsoft, they suffered from a common problem a lot of startups face – assets all over the place, splotchy adoption of brand assets and collateral, poor reporting, and a haphazard web experience. In the ~2 years I spent at the company, I transformed their creative operations. Notable highlights include:

  • Designed and Implemented a Full Web Redesign, including a modern design system, reusable components and a drag-and-drop theme that is easy to update for non-technical collaborators
  • Created inventoried & accessible resource and asset libraries
  • Increased internal and external adoption of brand though a new Internal Brand Kit that included backgrounds, figures, technical diagrams, presentations, templates, etc.
  • Rebuilt brand guidelines to include more consistent iconography, colors and modern applications
  • Redesigned Social Media platforms to meet brand guidelines
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