About:
Katabasis, Inc. is a non-profit dedicated to helping low-income children get the educational resources that they need.
I partnered with this company in their initial stages as their Founding Designer to help create their typographic logo (a partner illustrative design created by Jule Ruiz), as well as develop their brand identity. The warm colors we chose are reminiscent of a sunrise with new opportunities on the horizon and echo the company mission of growth and progress.
I helped the founders with creating their website, branding demos, marketing collateral and social media templates. I also assist with on-going asset development for their educational video games.
ROLE: Consultant & Designer
SERVICES: Logo Design, Web (SEO, UX, Creation, Design Systems, etc.), Brand (Strategy, Refinement, Marketing), Social Media, Asset Development for Educational Games
HIGHLIGHTS: Asset Development for 2+ Games, Designed Typographic Logo, Created Social Media Templates, Brand Set Up
TOOLS: Adobe Suite, Squarespace, Canva, & more.
PROJECTS & NOTABLE OUTCOMES:
Primary Logo and Brand Identity (2020- current)
Website & Media Set-Up
- Website through Squarespace
- SEO Optimization
- Newsletter set-up and design
Marketing Collateral used at multiple in-person events
Assets for educational video game development
UX & WEB HIGHLIGHTS
I co-designed the Katabasis website with its founders to emphasize:
- education
- opportunities to donate
- community involvement
- founder expertise
The design was created with both desktop and mobile optimization in mind. This base for the site also allowed for expansions through a templated approach.
BRAND & SOCIAL MEDIA
As part of efforts to build Katabasis’ brand name & recognition, I worked with them to create an initial brand strategy, as well as a suite of templates an emphasis on the educational and technological mission of Katabasis.
I also worked with them to create a sample of swag to use at events, conferences and educational summits.
GAME DEVELOPMENT
In addition to branding exercises, I also assist Katabasis with on-going asset creation for their educational video games. Two games are currently in progress: a city-builder focused on systems-thinking, and a coding game.
More examples of my work on video game asset work can be seen on my development page.