AavantiBio, Inc. is an early-stage gene therapy start-up focused on rare disease. Founded by professors at the University of Florida, the company’s primary goal is to help patients and move forward genetic medicine.
I joined the company early-on, and provided the founders with full creative support, management and brand guidance, leading to a $107M Series A Funding Round. The brand I created was a clean, clear design that could be used on multiple platforms, including investor decks, stationary, promotional materials, and internal documentation. It evokes a feeling of calm, professionalism, and patient-focused clarity.
[update for 2022: AavantiBio is now a part of Solid Biosciences]
SERVICES PROVIDED:
- Logo Design
- Brand Identity Creation
- Website Creation and UX Design
NOTABLE OUTCOMES:
- Primary Logo and Brand Identity (2018-2020)
- Website & Media Set-Up
- Hosting through Google
- Website through Wix
- Facebook Set-Up
- LinkedIn Set-Up
- Email Set-Up through Google
- SEO Optimization
- Pitch Deck & Collateral leading to $107M Series A
- Conference Presentations and Scientific Illustrations
UX HIGHLIGHTS
I designed the Aavanti website to emphasize;
- clinical patient education
- multiple available resources
- gene therapy information
- scientific expertise
The design was created with both desktop and mobile optimization in mind. This base for the site also allowed for expansions including events, media and investor-specific materials. Each page was made with a templated approach, making expansion by future designers more streamlined.
